Seller University

GWP with purchase of product

Home » Learning Resources - Intermediate » Module 6: Promotions » GWP with purchase of product

Overview

This tutorial explains how to create a Gift with Purchase (GWP) promotion that rewards shoppers with a free gift when they purchase a specific product.

Pre-requisites

Before configuring the promotion, ensure the supporting assets and product setup are in place.

1. Create the GWP in TREX
The GWP product must be created and approved in TREX. You will need the product mp# shown on the product details page (see image below) to link the free gift within your SAP promotion.

The mp# on the product page in TREX.

2. Finalise the promotion details.
Prepare the customer-facing elements in advance so you can complete the setup in one session.
– Promotion Name (EN) e.g., A Gift from Brand A
– Promotion Name (ZH) e.g., 来自A品牌的礼物
– Promotion Description (EN) e.g., Receive a limited edition GWP A (worth $X) with purchase of Product A. Promotion ends 28 Feb 2026.
– Promotion Description (ZH) e.g., 购买A产品,即可获赠限量版A品牌礼品(价值$X)。活动截止至2026年2月28日。
– Promotion Banner (840px by 560px) – increase visibility on the category page & PDP.

How the promotion will appear on the promotion carousel on the Category page.

How the promotion will appear on the PDP (Product Display Page).

How the promotion will appear at the Shopping Cart.

Steps to create the promotions in SAP BackOffice


1. Click on Marketing in the left-hand side menu.
2. Select Promotion Templates
3. Click on the binoculars icon
4. Click on Search

5. Select the GWP_Brand_Template

6. Click +
7. Create a unique code for the promotion.
8. Click OK

9. Input the promotion schedule.
10. Include the Description.
11. Select your Shop.
12. Append a Media banner.
13. Input the promotion Name.

14. Click Save.
15. Click on the Conditions & Actions Tab.

16. Click on Qualifying offers to expand the section.
17. Under Offers, input the mp# of the selected/qualify product for the promotion.
📝 Note: For WeChat Mini Program applicable merchants only.
If the promotion applies to only one platform (WeChat Mini Program or iShopChangi website), please add the Qualifying By Channel condition (from the Available Conditions section on the right). Under Qualifying By Channel, click Channel Type ➡️ select the applicable channel.
If it applies to both platforms, please ignore this note.

18. Click on Free gift by Offer to expand the section.
19. Under Free offer, Input the mp# of the GWP.
20. Click Save.
21. Click on the paper aeroplane icon to publish. Ensure that the status changes from Unpublished to Published.

Common FAQs/Errors

1. Unable to publish the promotion?
If you are unable to publish, please review mandatory fields for missing or invalid values.

2. Promotion Banner not appearing on storefront?
If the promotion is working but the banner is not appearing on the Category Banner Carousel or PDP, please inform your Account Manager and the iSC team will review the banner and approve it. Please also ensure that the banner meets the requirements.

3. GWP not showing at the Cart Page?
Please check if the GWP product status is set to true (see screenshot below).
If the product is inactive, the promotion will not be triggered on the storefront.
For the product status to be true, it must have sufficient stock and the Available End Date field should remain empty.

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